Thursday, April 17, 2014

PartnerPoint Contributing Writer Program

PartnerPoint is looking for technology writers for our community.  If you, or someone on your team is passionate about a Microsoft topic of some kind and eager to be heard, we'd love to talk.

Though we cannot pay you for contributions, we can provide tremendous exposure thru our PartnerPoint community.  You are free to include in your submissions your company and contact information in as well as links to your website(s).  These links will greatly support your own SEO efforts since we have a high google page rank (5) and would therefore provide a highly ranked In-Link.

Each submission chosen to be posted will be:

  • Posted in the News section of our PartnerPoint portal, with additional links to the article on all high traffic pages via our Recent News module (http://www.partnerpoint.com/News.aspx)
     
  • Linked to from our LinkedIn Group, which is the largest Microsoft Partner group on LinkedIn (http://www.linkedin.com/groups?mostPopular=&gid=2393)
     
  • Linked to from our Facebook Page (http://www.facebook.com/PartnerPoint)
     
  • Linked to from our Twitter account (http://www.twitter.com/PartnerPoint)

We are asking for original content, so please don't submit existing blog posts or previously posted articles.  We are open to any Microsoft related topic that you feel may be of interest to the Microsoft community, which includes both Microsoft Partners and Customers.

If you are interested, feel free to shoot us an email and we can schedule a call to discuss, or simply submit your articles to support@partnerpoint.com. 

 
F.A.Q.

What type of topics are you looking for?

We would prefer topics with a Business focus, vs. a strictly technical focus, since this fits our community best.  Obviously, we’re a Technology industry so there will lots of tech in each article, but if you can slant towards the business side of the topic, it would be preferred.  For example, I would prefer an article on how flexible Webparts help Sharepoint support virtually any industry collaboration need, vs an article on how to write a Webpart.  Other than that, any Microsoft related topic is good. I do understand how broad that statement is, but that is actually one of our objectives here. Namely to shed some light on the many niche aspects of our huge industry, from the perspective of the experts…  :->

What is the desired article length?

One to two pages is probably ideal, though lots of flexibility here.  Since each article will be posted on one web page, with no pagination, anything longer may be a bit cumbersome to the reader.

Do you have any examples of previous articles written?

We do not, since we haven’t done this before.  You guys will be our first Contributing Writers!  However, we do have articles posted in the our News section, which is where these articles will go.  They are mostly simply re-prints of articles that we find, and feel may be of interest to our community.  Some are press releases that we found interesting.  There are a few articles in there that we have written, but not too many.

What do you need from us?

For the first few articles, we don’t need anything other than your articles.  We will review them and make sure they are appropriate, and if so, we will post them.  After we see who is likely to be a recurring author for us, we will ask for a short Bio from you so that we can promote you on our site under a section called “Contributing Writers”.  Ideally, it will contain a head shot, name, title, company name, website URL, email, and phone, or whatever contact information you choose to display, and a one paragraph description.

How often can we write?  When will they be posted?

At this point, the more often you can write, the better.  We will continue to post any submissions that are appropriate.  We plan to post 2 to 3 per day, as we do now, but that could change.  I suppose if this is a huge success, we may get a backlog and there is a bit of a delay in getting your articles posted, but I don’t expect that, at least not in the beginning.

When can we post the article elsewhere?

As we have mentioned, we require that the content be original, simply since our objective isn’t to re-purpose blog posts and other articles.  If that were the case, we would simple put up an RSS feed to your sources.  The goal is to create a stable of qualified PartnerPoint writers with which we can begin to provide unique and valuable insight on a wide range of Microsoft topics to our community.  However, we only require this exclusivity for two weeks, at which time you are free to post, publish, and syndicate the articles elsewhere as you wish.

How do I submit articles?

To submit articles for consideration, simply email them to support@partnerpoint.com with a subject line of “Article Submission”.

Can I promote my firm in my articles?

Of course you can, as I realize this is one of the objectives from your perspective, and I appreciate that.  However, it must be done indirectly, and you must add some educational or interest value in your article with the marketing message secondary at most.  For example, it cannot be a sales slick for your company.  Keep in mind, that if you are truly an expert at something, there is no better way to prove to people that you or your firm is an export than by illustrating your competence in your writing.  If your article shows that you really know that space inside and out, you have vastly improved your chances of hearing from a reader who has a need.

Is the PartnerPoint audience more Microsoft Customers or Microsoft Partners?

Our audience includes both.  The current mix is probably 75% Partner, and 25% Customer, though we are working very hard to move reverse this.  This is simply due to the fact that we were 100% Partner facing for our first three years in business, and only added the Customer facing efforts this year.  So in summary, topics for either are appropriate.

 

PartnerPoint is looking for technology writers for our community.  If you, or someone on your team is passionate about a Microsoft topic of some kind and eager to be heard, we'd love to talk.

Though we cannot pay you for contributions, we can provide tremendous exposure thru our PartnerPoint community.  You are free to include in your submissions your company and contact information in as well as links to your website(s).  These links will greatly support your own SEO efforts since we have a high google page rank (5) and would therefore provide a highly ranked In-Link.

Each submission chosen to be posted will be:

  • Posted in the News section of our PartnerPoint portal, with additional links to the article on all high traffic pages via our Recent News module (http://www.partnerpoint.com/News.aspx)
     
  • Linked to from our LinkedIn Group, which is the largest Microsoft Partner group on LinkedIn (http://www.linkedin.com/groups?mostPopular=&gid=2393)
     
  • Linked to from our Facebook Page (http://www.facebook.com/PartnerPoint)
     
  • Linked to from our Twitter account (http://www.twitter.com/PartnerPoint)

We are asking for original content, so please don't submit existing blog posts or previously posted articles.  We are open to any Microsoft related topic that you feel may be of interest to the Microsoft community, which includes both Microsoft Partners and Customers.

If you are interested, feel free to shoot us an email and we can schedule a call to discuss, or simply submit your articles to support@partnerpoint.com. 

 
F.A.Q.

What type of topics are you looking for?

We would prefer topics with a Business focus, vs. a strictly technical focus, since this fits our community best.  Obviously, we’re a Technology industry so there will lots of tech in each article, but if you can slant towards the business side of the topic, it would be preferred.  For example, I would prefer an article on how flexible Webparts help Sharepoint support virtually any industry collaboration need, vs an article on how to write a Webpart.  Other than that, any Microsoft related topic is good. I do understand how broad that statement is, but that is actually one of our objectives here. Namely to shed some light on the many niche aspects of our huge industry, from the perspective of the experts…  :->

What is the desired article length?

One to two pages is probably ideal, though lots of flexibility here.  Since each article will be posted on one web page, with no pagination, anything longer may be a bit cumbersome to the reader.

Do you have any examples of previous articles written?

We do not, since we haven’t done this before.  You guys will be our first Contributing Writers!  However, we do have articles posted in the our News section, which is where these articles will go.  They are mostly simply re-prints of articles that we find, and feel may be of interest to our community.  Some are press releases that we found interesting.  There are a few articles in there that we have written, but not too many.

What do you need from us?

For the first few articles, we don’t need anything other than your articles.  We will review them and make sure they are appropriate, and if so, we will post them.  After we see who is likely to be a recurring author for us, we will ask for a short Bio from you so that we can promote you on our site under a section called “Contributing Writers”.  Ideally, it will contain a head shot, name, title, company name, website URL, email, and phone, or whatever contact information you choose to display, and a one paragraph description.

How often can we write?  When will they be posted?

At this point, the more often you can write, the better.  We will continue to post any submissions that are appropriate.  We plan to post 2 to 3 per day, as we do now, but that could change.  I suppose if this is a huge success, we may get a backlog and there is a bit of a delay in getting your articles posted, but I don’t expect that, at least not in the beginning.

When can we post the article elsewhere?

As we have mentioned, we require that the content be original, simply since our objective isn’t to re-purpose blog posts and other articles.  If that were the case, we would simple put up an RSS feed to your sources.  The goal is to create a stable of qualified PartnerPoint writers with which we can begin to provide unique and valuable insight on a wide range of Microsoft topics to our community.  However, we only require this exclusivity for two weeks, at which time you are free to post, publish, and syndicate the articles elsewhere as you wish.

How do I submit articles?

To submit articles for consideration, simply email them to support@partnerpoint.com with a subject line of “Article Submission”.

Can I promote my firm in my articles?

Of course you can, as I realize this is one of the objectives from your perspective, and I appreciate that.  However, it must be done indirectly, and you must add some educational or interest value in your article with the marketing message secondary at most.  For example, it cannot be a sales slick for your company.  Keep in mind, that if you are truly an expert at something, there is no better way to prove to people that you or your firm is an export than by illustrating your competence in your writing.  If your article shows that you really know that space inside and out, you have vastly improved your chances of hearing from a reader who has a need.

Is the PartnerPoint audience more Microsoft Customers or Microsoft Partners?

Our audience includes both.  The current mix is probably 75% Partner, and 25% Customer, though we are working very hard to move reverse this.  This is simply due to the fact that we were 100% Partner facing for our first three years in business, and only added the Customer facing efforts this year.  So in summary, topics for either are appropriate.

 

 
 
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