Contact:
Marketing at SalesFUSION
kevin.miller@salesfusion.com
www.salesfusion.com
SalesFUSION announces support for Microsoft Dynamics CRM – creates integrated eMarketing solution for the MS CRM platform.
Atlanta, Georgia, July 20, 2009
SalesFUSION, Inc, the makers of SalesFUSION 360, an integrated sales and marketing demand generation platform recently announced that it now supports direct integration with the Microsoft Dynamics CRM Platform. This new integration provides enhanced eMarketing, Lead Scoring and Email Marketing capabilities to Microsoft CRM clients.
Said Chad Ruff, CTO at SalesFUSION: “We are excited with the rollout of this new integration. It opens up a market for us and creates opportunity for Microsoft CRM users to leverage deep marketing functionality in a manner that complements their existing CRM environment. The initial deployment is focused on the hosted version of their CRM and we are in process of deploying the premise-based version as well. This offering will be unique for a SaaS solution provider such as SalesFUSION and premise-based clients will gain access to deep functionality that was before reserved for hosted clients only.
SalesFUSION is in the process of rolling out several clients in its first version of the integration and will be launching an aggressive channel sales campaign to secure tier-1 and tier -2 relationships with Microsoft Certified Consultants.
“We are firm believers in the value of the channel. This is a view we share with Microsoft and we fully plan to leverage the extensive network of Microsoft CRM Solution providers as a reseller channel”, said Kevin Miller, VP Sales & Marketing for SalesFUSION.
The integration is bi-directional and allows companies to push/pull information between the two applications without the need to custom configuration in most cases. SalesFUSION is building on it’s “mirrored-database” approach with Salesforce.com to provide true lead and account level integration.
Microsoft users can learn more about this by contacting SalesFUSION direct & via the web at http://www.salesfusion.com/firstreef_company.aspx
About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality and revenue conversion rates by integrating and automating the lead management process.
For more information, visit us online at www.salesfusion.com