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REDMOND, Wash. — Dec. 6, 2010 —Microsoft has issued an ‘Open Letter’ to Salesforce.com customers inviting them to switch to Microsoft Dynamics CRM Online.
The letter was posted in the Western regional edition of today’s Wall Street Journal, complemented by a news release, and coincided with the start of Dreamforce, the annual Salesforce.com customer conference. With the letter, Microsoft aims to convince attendees that its customer relationship management (CRM) solution offers more value, said Jamie Fiorda, group product marketing manager for Microsoft Dynamics CRM.
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| Michael Park, corporate vice president of sales, marketing, and operations, Microsoft Business Solutions. |
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“We need to aggressively get the word out and inform customers that they have a choice. Microsoft Dynamics CRM Online is a great solution to consider,” said Jamie Fiorda, group product marketing manager for Microsoft Dynamics CRM. “It’s important that we communicate the value of our product, and how we differentiate on productivity.”
In the letter, Michael Park, corporate vice president of sales, marketing, and operations, Microsoft Business Solutions, encourages Salesforce.com customers to ask themselves:
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In this economy, how can I justify paying two to three times more for an enterprise CRM system than I need to?*
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Having access to the most up-to-date information is critical to my business; why doesn’t Salesforce.com provide real-time access to data and dashboards, refreshed whenever I need it like Microsoft does?
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Microsoft works great with Microsoft Outlook and Microsoft Office; why does Salesforce.com want me to start from scratch when it comes to productivity tools for my people?
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As part of the letter, Microsoft announced a “Cloud CRM for Less” offer. Now through June 30, 2011, Microsoft will rebate eligible Salesforce.com and Oracle customers up to $200 for each user to make the switch to Microsoft Dynamics CRM Online. The offer can be applied for services such as migrating data or customizing the solution to meet unique business needs. Full terms and conditions can be found at CloudCRMforLess.com.
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